Book Author
Business 5.0, Campus 2024
The breakthrough for artificial intelligence (AI) is finally here. But doubts about this "cure-all" technology like ChatGPT are warranted.
In our new book, Thomas R. Koehler and I provide an assessment of current AI technologies, ruthlessly separating hype from reality. We equip business leaders with the tools to meaningfully implement AI in their companies:
"Business 5.0. The Practical Guide to Artificial Intelligence in Business – Opportunities and Risks", outlines seven steps for establishing viable AI projects in organizations, with concrete examples for various industries and business functions.
The focus is on implementing AI in a sustainable way that provides long-term value.
While AI promises exciting new capabilities, a measured, strategic approach is needed to realize its benefits while managing risks and limitations. This book offers practical guidance for business leaders to thoughtfully integrate AI and position their companies for the future.
"Business 5.0," published by Campus Verlag, is the second book that Thomas R. Köhler and I have co-authored together. As an established team of business partners and researchers, we pool our expertise in this new publication to provide valuable insights on implementing artificial intelligence strategies in organizations. With our previous experience collaborating and writing together, we are well-positioned to deliver an informative book that guides leaders on the strategic use of AI to drive business value.
Meta verse
"Chefsache Metaverse", Campus, 2023
My book together with Co-author Thomas Koehler, published in January 2023 by Campus Verlag:
"Chefsache Metaverse. NFT, Blockchain, AR, VR: How to navigate the Web3 safely - A practical guide for companies".
The next big thing!
Metaverse - Mega Opportunity?
In 2021, the Facebook Group announces its renaming to "Meta". What initially sounded like a simple name change could revolutionize not only the Internet, but also the entire economy. Companies such as Adidas and the retail giant Walmart have already set up their first stores in the Metaverse. Car manufacturer Audi is working on the Metaverse for passengers. And that is just the beginning.
Internet experts Finkeissen and Koehler explain the most important building blocks of the metaverse and Web3 in an easy-to-understand manner. They provide concrete recommendations for action for companies and describe the new opportunities and risks of the metaverse and the underlying technologies - without false hype and always with a view to benefits and application potential.
The first Metaverse practice book for companies.
It is time for a new generation of leadership to cope with new challenges and new opportunities, for there is a new world to be won.
JOHN F. KENNEDY
Have the courage to follow your heart and your intuition; they somehow already know what you truly want to become.
Steve Jobs
The method of the enterprising is to plan with audacity, and execute with vigor; to sketch out a map of possibilities; and then to treat them as probabilities.
Christian N. Bovee
© Copyright Julia Finkeissen. All rights reserved.
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